The decision to sell is made, but how do you ensure potential buyers know your house could be their dream home? Here are five top marketing tools to help you get the best possible result for your sale.
More than 80 per cent of Kiwis look online first to find properties for sale, so it’s essential your property has a presence online. Working with us, you’ll get featured on NZ’s most visited Real Estate site, Harcourts, plus of course a listing on TradeMe and all the other popular real estate portals. But, it doesn’t stop there! We also have our own website where we can highlight your home with its own feature page. Then there is the Social Media side of things to consider. Any agent that is not able to talk you through a comprehensive online plan that covers all aspects of promoting your home, is maybe not going to do the best job for you. In 2019, it is all about maximising your properties exposure online, and we are experts at that.
Great images and video
Make sure your home looks pretty as a picture to attract the maximum number of buyers to come and view it in person. The first encounter many will have with your property is by viewing your property video and photographs online, in real estate magazines or agency windows, or in the property section of the local paper, so it is crucial they make a good first impression. It is worth paying for a professional photographer who can ensure images are taken from the right angle, get the lighting right and show your home at its very best, as those pictures and video, if may just prompt a future buyer to fall in love. With over 5 Billion (yep!) videos watched on YouTube every single day, a property video is fast becoming a necessary part of a property marketing campaign.
A ‘For Sale’ sign outside your home may feel a little old-fashioned in our evolving digital world, but it’s important to catch the attention of those Whanagrei locals who may not actively be looking for a new property, or those who always have an eye on your street or neighbourhood for their dream home. People hunting for property use up to four extra resources on top of online research, including sale signage, magazines and brochures, and agency window displays, so the more places you shout ‘For Sale’, the better.
The actual look and feel of a property is something that can’t be construed through photos alone, so holding open homes and private viewings is a key strategy in the marketing of your property. Giving prospective buyers the chance to walk through your home, imagine themselves in it, and get a feel for the surrounding neighbourhood will ensure you have some serious buyers in the mix when it comes time to sell.
A great agent
Word of mouth and personal recommendations count for a lot when it comes to making a major purchase such as a new home. A committed and enthusiastic real estate agent will be able to tell people about your property, put the word out to other agents who might have interested buyers, and follow up with potential buyers about their intentions. An approach like this will make sure you have reached as many people as possible, and make you feel secure that, in turn, you get the best price possible.
Get in touch with us to talk it all over, we’d love to help you get the best result with the sale of your house.
Paul, Shontelle, Susie. x